Environmental film festivals are not new, but like many environmental projects, most have not grown beyond classic-environmentalist stereotypes and this has made them ill suited to properly grappling with the climate crisis. The challenge for the CCFF is simple, how to create an environmental film festival that responds to the urgency of the issue it addresses.
Taken as a whole, the strategy of the CCFF could be summed up as using the emotional power of cinema to set the stage for exciting cross-arts events that constantly push to engage audiences in innovative ways, and to empower every attendee to take meaningful climate action.
The CCFF brand experience is sleek, soft and immersive. The quality of the curation is shown through the use of powerful and cinematic photography, which also serves to highlight the events' human-focus and diversity of voices. CCFF is now known for it's forward-thinking approach to event production, sleek experience and intersectional angle.